Vertical-native capture
We shoot for 9:16 from the start. Framing, composition, talent blocking, all built for vertical viewing. No 16:9 content cropped in post and hoping it works.
Service 03 · Social Content
Short-form content that earns the scroll.
Reels, Shorts, TikToks, vertical clips. Made properly, from concept through capture to caption. Built to perform on the platforms they live on.
Content built for the platform.
Every format shot and cut for where it’s going to live. No 16:9 afterthoughts cropped into vertical.
Founder content
Owner-led videos that build trust
Product videos
Hero-format content for launches and campaigns
Behind-the-scenes
Showing the work, the team, the process
Talking-head clips
Expertise content, properly framed
Event highlights
Vertical recaps from conferences and summits
Ad creatives
Paid social-ready, tested formats
Three things most brands get wrong.
Social content is cheap to make badly and expensive to make well. Here’s where we focus.
Hook-first editing
The first 1.5 seconds decides whether anyone watches. Every clip is cut around a strong opening: pattern interrupt, movement, visual hook, or a pointed line. Platform algorithms reward retention, not intention.
Branded but not corporate
Custom captions in your brand fonts, subtle motion graphics, branded stings, all without making content feel like an advert. The best social content feels like someone made it, not a committee.
Retainer and campaign formats available. Volume discounts for ongoing series.
One shoot, many cutdowns.
We capture once and cut for every platform you need. Standard deliverables from any social shoot.
- 9:16 Vertical
TikTok, Reels, Shorts, Stories
- 1:1 Square
Instagram feed, LinkedIn, Facebook
- 16:9 Horizontal
YouTube, website embeds, paid ads
- 4:5 Portrait
Instagram feed (optimal), LinkedIn
Subtitles (burned or SRT), platform-optimised exports, thumbnail selects, all included.
Pick the engagement that fits.
Most social content works best as ongoing output, not one-off drops. Three ways we typically work.
Campaign-based
Fixed scope, fixed timeline. Product launches, event coverage, one-off campaigns. Shot, edited, delivered in a defined window. Priced per project after a discovery call.
Typical clients
Product launches, event highlights, ad campaigns
Monthly retainer
Monthly content, monthly billing. Agreed volume per month (typically 12-24 clips). Consistent cadence, batched filming days, content calendar planned a quarter ahead.
Typical clients
Founder-led brands, ongoing content programmes, consistent social presence
Ad creative production
Volume-focused. Built specifically for paid social. Multiple variants per concept for A/B testing. Delivered with platform-spec exports and performance-ready formats.
Typical clients
DTC brands, performance marketing teams, agencies
A few things we’ve made.
Paint It UK - Paint It UK
Johnsons Barbers - Johnsons Barbers
Essex Cricket Club - Essex Edge Podcast
Social content, answered.
How much social content can you produce in a day?
A single focused shoot day typically produces 15-20 finished short-form clips, depending on format mix and complexity. For retainer clients we usually batch 1-2 days per month to produce a full month's content in advance. Volume scales predictably with shoot days.
Can you work with our existing content?
Yes. If you already have long-form content (podcasts, webinars, event footage, interviews), we offer clip-only packages that produce vertical cutdowns from your existing material. Same editing standard as our full-production work, without the filming cost.
Do you write scripts or just shoot?
Both. Most retainer clients work with loose talking points rather than full scripts, which reads more naturally on camera. For campaign work or talent-heavy shoots we write structured scripts. For ad creative we develop concepts and variants up front for A/B testing.
What's the turnaround on social content?
Standard turnaround is 7 working days from shoot. Retainer clients on ongoing schedules get weekly batched delivery. Rush turnarounds (24-48 hours for event content or time-sensitive campaigns) are quoted case by case.
Do you post the content too, or just deliver it?
We deliver ready-to-post clips with captions, hashtags suggested, and platform-specced exports. Most clients or their in-house social team handle the posting. If you want fully managed posting included, we can scope that in a retainer.
Do you work with talent that isn't comfortable on camera?
Yes, often. Part of the job is making people who aren't natural performers look relaxed and credible on camera. That's down to direction, framing, pacing, and editing. Many of our strongest founder-content clients started out saying they hated being on camera.
Let’s make content that actually gets watched.
20 minutes on a call is usually enough to scope the right engagement. Studio visits welcome.
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